MARKETING DATA FOR ENTREPRENEURS
A no-fluff, crash course on exactly what you need to track in your business.
A workshop for business owners who want to know which of their marketing efforts are worth it. And where to prioritize their time.
MARKETING DATA FOR ENTREPRENEURS
A no-fluff, crash course on exactly what you need to track in your business.
A workshop for business owners who want to know which of their marketing efforts are worth it. And where to prioritize their time.
Marketing doesn’t have to be a guessing game
You want to get more strategic with marketing. You want to spend time on the right things. And to stop wasting time on the wrong ones.
Because you’re tired of spending hours and hours each month creating content just to nervously hit “publish” and wish and hope and pray that it works.
So you try to check your data— but Google Analytics makes your head spin. And whenever you try to learn about how to use your data, it’s all numbers and overwhelm.
It’s enough to make you want to give up on being strategic and just keep posting more (or, on a bad day, make you want to quit marketing altogether).
But I want you to know that learning to use data is a skill that can be learned— and you don’t need to be a numbers person to do it.
If I show you exactly what to track, and if that data is put in front of you in a way you can understand— you can make smart decisions from it.
INTRODUCING
Marketing Data for Entrepreneurs
A no-fluff, crash course on exactly what you need to track in your business. It’s for you if you want to know which of your marketing efforts are worth it. And where to prioritize your time.
This live workshop experience is happening on…
Wednesday, April 3rd from 10am - 12pm PST (1pm - 3pm EST)
Cost: $27 USD
Can't make that time? All registrants will get replay access for 72-hours!
During the workshop, you will
Figure out your marketing strengths and weaknesses
We’ll map your customer journey to see what areas of your marketing are killing it and where you need to fine-tune. (We can do this with data you already have!)
Figure out your marketing strengths and weaknesses
We’ll map your customer journey to see what areas of your marketing are killing it and where you need to fine-tune. (We can do this with data you already have!)
Learn how your people are finding you
I’ll show you how to track where your traffic is coming from using a super simple & free tool. When you use them you can definitively say which marketing efforts are driving results (and which aren’t).
Discover how much value each new customer brings
We’ll calculate your Customer Lifetime Value, which is the first step to tracking your marketing ROI (and an important number to have in your back pocket when you’re making marketing decisions)
Learn how your people are finding you
I’ll show you how to track where your traffic is coming from using a super simple & free tool. When you use them you can definitively say which marketing efforts are driving results (and which aren’t).
Discover how much value each new customer brings
We’ll calculate your Customer Lifetime Value which is the first step to tracking your marketing ROI (and an important number to have in your back pocket when you’re making marketing decisions)
You’ll walk away with clarity on exactly where to focus your marketing efforts over the next 90 days, and how to track if those efforts actually bring in results.
MEET YOUR HOST
Hi! I’m Ally 👋
I’m a Data-Driven Marketing Strategist and for years, I have been using data to disrupt the do-more-grow-more cycle that keeps my clients stuck instead of scaling.
My goal is to help you make better decisions. So you know exactly where to invest your time, energy, and money. And you can finally achieve measurable, predictable growth.
I know data can seem intimidating. And the idea of loving it probably sounds far-fetched right now. Especially if you’re not a numbers person, or you’re an emotional decision-maker, or you feel overwhelmed every time you open up your analytics.
But having data is like having the key to your marketing test at the back of the book! It gives you the answers you need to stop guessing and finally know what works and where to invest your time, energy, and money. In other words, it takes the guesswork out of your success.
And, at the end of the day…If you don’t have to guess your way to growth, why would you?
Calling all entrepreneurs who are tired of second guessing, starting over, and wasting their own time
Let's get some data behind your marketing decisions. But don’t worry, you do NOT have to love data to take this workshop. I repeat: you don’t need to be a numbers person to sign up!!
You just need to be the tiniest bit curious about what data might be able to do for you and your business. And how it could transform your approach to marketing.
Frequently asked questions
Numbers, data, and spreadsheets are overwhelming to me. Will I be able to keep up?
Yes! This workshop was designed for people who aren’t numbers people— not people who get giddy about spreadsheets! (Although if you do love a good spreadsheet, you’ll have a great time too.)
Will this apply to the type of business I have?
This workshop is perfect for the following types of businesses:
→ E-commerce
→ Online courses
→Online memberships
→Digital products
→Online service providers
→In-person service providers who use an online booking tool
→In-person service providers who get inquiries or book sales calls online
I know your business setup and the marketing tools you use might be different from other people’s, but the data framework we’ll follow is going to be the same.
Do I need to have any data stuff set up before this workshop?
Nope! You can get value out this workshop if you have zero marketing data and also if you have a fully configured Google Analtyics. If you’re starting from scratch you’ll get tips on where to start, and if you have some data already you’ll get to audit if it’s set up correctly and be able to start using it.
Will there be closed captions, transcripts, and other digital accessibility measures?
Yes! We are committed to ensuring accessibility for all in our programs. To achieve this, we have implemented the following measures:
→ The live Zoom call will have automatic closed captions enabled
→ The replay will include audio, video, and transcript options
→ All colors have been chosen for proper color contrast and we use easy-to-read fonts
We’re always open to feedback and ideas on how we can incorporate new accessibility practices into our content. If there’s something else you’d like to see us implement, let us know by emailing support@akaridigital.ca.
MARKETING SHOULDN’T FEEL LIKE ONE BIG GUESS
Put down the spaghetti. Step away from the wall.
All the marketing trial-and-error that’s costing you time and money?
Yeah, it stops right here.
If you’re not confident in your marketing, you don’t need to do more. You need to know why.
Let’s get you the data you need to make strategic marketing decisions.
(The kind that save you time, energy, and money.)
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